The Data Analytics Shift Programme — or D.A.S.H — is STB’s digital accelerator designed to support tourism businesses on their digital transformation journey. Our goal was to showcase the benefits of this programme through a testimonial-style social video featuring standout case studies. Nice, you’ve made it this far.
That’s when a thought came to me: data analytics is a bit like a murder mystery. You dig, follow leads, and connect the clues to craft a cogent story about your audience. One that can shape your business strategy.
So that’s exactly where we landed, transforming an otherwise tactical piece into a quirky hunt for insights, set in an escape room.