STB’s Year-In-Review has historically been a dry, factual update for the public and stakeholders on how we’re doing on the tourism front.
While it’s typically presented as a straightforward social infographic, we decided it was time for a ✨seasonal✨ change.
So we created a weather report instead, depicting visitorship performance that’s actually fun to read and – god yes – shareable. Now, it’s probably the most liked Year-in-Review reports in Singapore tourism’s history. Nuts.