Agency:

BBH SG


Audio

production:

String & Tins


Client:

Jollibee


The Champ burger needs no introduction – it’s Philippines’ biggest, juiciest 1/3 pound bad boy.  


But what it needed is a reminder that it’s BIG and infinitely flavourful. That’s when we landed on a revelation: it’s a burger so big, that the flavours go on and on and on. Feast your eyes: a hypnotic, endless loop of big, tasty visuals with an equally big song to match. Yum. 


P.S. It gave us so much inspiration we ended up writing another song.