Agency:

BBH SG


Client:

Riot

Games

APAC


To celebrate the final act of Riot’s animated series Arcane, we invited the biggest fans to escape to the Undercity! This virtual adventure inspired by the world of Arcane featured quirky quests, personalised art, the show’s beloved characters and an exclusive live set by indie electronic band Honne.


A pixel-perfect day out if there ever was one!


Clio Entertainment Awards 2022

Silver – Television Series: Public Relations

Webby Awards Judges' & People's Voice winner

Virtual & Remote, Best Audience Integration 2022

Red Dot Winner 2022 – Online Event