People often think of Singapore as futuristic, partly due to its fading heritage. But culture is what global travellers crave when planning meaningful holidays, and as a result, the city’s slipping off the travel radar.
Yet, there’s so much more to this country than one would think—it’s a place with vast depth. To show our cultural side, we brought our heritage out-of-home and into major cities worldwide. These whimsical portals add a twist to everyday moments, highlighting just how extraordinary a Singapore holiday can be.
This 3D billboard went live in London, New York, Shanghai, Mumbai and Jakarta.
The Gong Awards 2024
Gold – Craft: Art Direction